Our Fave FilAm Lifestyle Influencers to Follow on Social Media
It's exciting to see how the concept of marketing has evolved over time, from ancient Rome to modern-day social media platforms- especially the global phenomenon of Influencer Marketing. And the fact that the term "influencer" has now been officially recognized by Merriam-Webster in 2019, just goes to show how much of an impact this industry has had on our culture and society in such a short amount of time. It's amazing to see how social media has transformed the way we consume and interact with content, and how it has given rise to a whole new generation of influencers who can reach and impact millions of people around the world that big brands have never been able to do until now.
In order to be considered an influencer, the person must have established credibility and influence within their specific industry or niche. They are usually really good at creating content that people love, and they've built up a reputation as a cool and credible source of info in their particular niche. Being a social media influencer is definitely not easy, and it takes a lot of hard work, dedication, and patience to build a following. But for those who are passionate about creating content and engaging with their audience, it can be a rewarding and fulfilling career path. And with that said, here are some of our favorite Filipino-American lifestyle influencers to follow on social media:
1. Dawn P. Darnell
@dawnpdarnell is a lifestyle blogger in Houston, Texas and passionate about fitness and fashion. She created her blog when she had her son as a way to document his month to month progress and her life as a new mom. It wasn’t until she openly shared her experiences with postpartum depression did she realize the impact she has in helping others. Today her platform has become so much more than a personal mom journal, but rather a place for inspiration and encouragement for women to pursue living their best life.
2. Alyssa Rafael
@alyssarafael is a singer, actor, host and content creator. After recently leaving her corporate career, Alyssa has been pursuing her dream of becoming a full-time artist and creator. She's passionate about entertainment and uses her platform to share her talent with the world. With a strong dedication to her craft, Alyssa is becoming a well-known figure in the industry. Alyssa values the importance of balancing her personal and professional life and is enjoying married life with her husband, musician, AJ Rafael.
3. Anatalia Villaranda
@anataliav is a singer and automotive entertainment influencer. She is breaking the mold as a female in a predominantly male-dominated field. Her ultimate goal is to expand the perception of the automotive industry beyond just a hobby and make it accessible to all. Anataliav's talent in singing has been recognized through her appearances on several popular television shows. Her unique voice and stage presence have earned her a loyal fan following. Anataliav loves learning new things and helping others get noticed for their hard work. She believes in uplifting and supporting her peers to create a more inclusive and diverse community.
4. Jessica Lesaca
@jessicalesaca is an actor and content creator. She has been on social media since 2013 and has worked with some big names like McDonald's, BudLight, Disney, and Paramount Pictures, just to name a few. Jessica keeps it real and shares about the stuff that matters most to her - family, fashion, and fun events. And lately, she's been featuring her beloved Lola on her platforms, who has been stealing the hearts of her followers.
5. Savannah Palacio
@savpalacio is a digital creator and TV personality with a passion for beauty, style, travel, and fashion. Her captivating presence may be familiar to fans of Netflix's season 2 of The Circle.
Savannah shares her eclectic interests and lifestyle through daily vlogs on YouTube Shorts. Her modeling photos, featuring a combination of casual chic, glamorous, and bikinis, have earned her a significant following. With her engaging content and natural charm, @savpalacio continues to inspire and entertain her fans across the globe.
6. Liane V. Benjamin
@lianev is a dynamic content creator with a passion for family, products, music, dance, and fashion. She's partnered with major brands like Covergirl, Maybelline, Crest, McDonald's, T-Mobile, Nike, and iHeartMedia, and made history as the first digital creator to team up with fashion powerhouse GBGUESS, where she designed and launched her own 10-piece evening wear collection. She started her career by uploading content on YouTube and has since grown her following to over 4.7 million.
These are just a few examples of the many talented Filipino-American lifestyle influencers out there. Each one brings a unique perspective and personality to the social media world, and they're definitely worth following for anyone looking for inspiration, tips, and a glimpse into the lives of these Fil-AM influencers.
Written By Rose Buado
Business and Life Purpose Professional Certified Coach
Filipino names are truly some of the most diverse names you’ll ever come across. Our last names alone can have Spanish influence, Chinese influence, and in some cases American influences due to the involvement of the U.S. during World War II.
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