Manila born+raised designer and entrepreneur, Rhuigi Villaseñor is the 30-year-old founder of luxury lifestyle and streetwear brand RHUDE (among others) and newly appointed Creative Director for famed Swiss fashion house, Bally, and is known for fusing nuanced luxury with Angeleno grit and birthing the new American Dream when it comes to his style, philosophy and work ethic. Our guest contributor shares the story of his humble immigrant beginnings and his rise to helming one of the greatest legacy fashion brands of our time.

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