10 things you didn’t know about Tik Tok’s viral “Lumpia Queen Abigail Marquez
By Niko Del Rey
If you’ve spent any amount of time doom-scrolling on social media lately, whether it’s TikTok, Instagram, X, Facebook, or (for the OGs) Xanga-you’ve probably seen her. The queen. The icon. The Filipina food fairy godmother herself: Abigail Marquez, aka the Lumpia Queen.
She’s everywhere, stuffing lumpia wrappers with the most outrageously genius ideas, from classic pork and veggies to Peach Mango Pie dupes that would make Jollibee proud. Whether it’s your Tita sharing her latest recipes in the family group chat or your fave foodie celeb collaborating with her on a video, Abi is putting Filipino food on the map, one deep-fried roll at a time.
But how much do you really know about TikTok’s reigning lumpia royalty? Let’s get into it.
1. She’s just 24 and already an icon.
Abigail "Abi" Marquez was born and raised in Laguna, Philippines, and at just 23 years old, she’s already making waves in the food and content creator world.
2. She graduated magna cum laude from UP Diliman.
Not only is she a culinary queen, but she’s got the brains to match. Abi graduated magna cum laude in 2022 from the University of the Philippines Diliman, where she earned a degree in Hotel, Restaurant, and Institution Management. Beauty, brains, and lumpia? We love to see it.
3. Before FoodTok, she was a singer.
Before she was going viral for crispy, golden-brown creations, Abi was serenading the internet with her voice. She used to upload singing covers on Instagram and YouTube, racking up thousands of views. (Someone please get her on a karaoke collab with Olivia Rodrigo immediately).
4. The video that made her go viral? Fried marshmallow lumpia.
Abi’s internet-breaking moment happened when she wrapped a marshmallow in lumpia and fried it. The people (read: the entire internet) lost their minds, and the video hit one million views within days. And thus, the Lumpia Queen was born.
5. She has tested over 30 types of lumpia-and counting.
After her fried marshmallow success, Abi leaned into the lumpia life. She created a series dedicated to all things lumpia, treating the wrapper like a blank canvas. Think ube cheesecake lumpia, pizza lumpia, and even spicy ramen lumpia. (Filipino innovation is truly undefeated.)
6. Her most viral video has 30 MILLION views.
Her most-watched TikTok? A game-changing experiment where she asked: “What happens if we make Peach Mango Pie with a lumpia wrapper?” Spoiler: It looked insanely good, and 30 million people agreed.
7. She’s already racking up major awards.
In just a year, Abi has gone from TikTok creator to a bonafide culinary star, earning:
🏆 A Webby Award
🏆 A James Beard nomination (yes, that James Beard)
🏆 TikTok’s Foodie Creator of The Year
🏆 A spot on Forbes’ 30 Under 30 list (Casual.)
Basically, she’s not just making lumpia, she’s making history.
8. She’s collaborated with your favorite chefs and celebs.
Abi has already teamed up with Gordon Ramsay, Nigel Ng (a.k.a. Uncle Roger), Chef Rush, and even rapper Saweetie, who has never met a Filipino dish she didn’t love. (Saweetie and lumpia? A cultural reset.)
9. The biggest challenge she faces? Keeping it fun.
While being an internet sensation is exciting, Abi admits that balancing content creation and real life can be overwhelming. She says her biggest challenge is remembering to have fun and not treating every video like a high-stakes mission. (The pressure of virality is real!)
Now that she’s signed to NYMA (Now You Must Aspire), a powerhouse talent agency, she has the support to focus on creating content she genuinely loves.
10. She’s taking Filipino food global through FEATR.
Abi isn’t just making food for TikTok, she’s also spreading the gospel of Filipino cuisine on YouTube. She has her own series on the FEATR channel, which has 3.4 million subscribers, giving her an even bigger platform to showcase Filipino food to the world.
So, whether you’re already obsessed with the Lumpia Queen or just discovering her now, one thing is clear: Abigail Marquez is changing the game for Filipino food. And honestly? We’re so here for it.
Now excuse us while we go make some lumpia.
