THE HUSTLE

Brands thrive off of the idea that you as a consumer will see them as a human being, a friendly face, and a person you can trust. The truth is, maybe a brand is like a friend; a friend who only comes around when you’re fully employed with disposable income to ask you for some cold hard cash.

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For the past couple decades, young Asian Americans have built a culture within their communities and a sense of belonging through hip hop dance. Today, dance has slowly started to become something of a common hobby just like beloved sports: basketball and football. Many of these teams formed through a school campus and the school year would normally act as the dance season amongst these social groups and communities. But how did this all come to fruition?

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Growing up with immigrant parents can be one of the most interesting yet odd experiences. From my own life, my parents would weave in Tagalog with their English anytime there wasn’t an English word that translated well. The perfect, yet somewhat strange example, is the tabo. I’ve never had so much difficulty explaining something from the Philippines more than the tabo.

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